How to Write Better PPC RFPs: 15 Questions To Ask Your Agency

Running a paid search agency, we get to see a fair amount of PPC RFPs on a monthly basis, some better than others.

But what makes a good RFP that will allow you to work out which agencies are great at sales and which ones can really deliver on your project?

  • Determine if you're prospective agency is great at sales or delivery
  • Strike the right balance between culture fit and technical ability
  • Improve the chance of selecting the right agency
  • Navigate the confusing wold of paid search technology